6 important aspects in product packaging design

The product packaging design is a systematic process that requires different stages of the objectives and goals, each of them are interlocking and closely linked step by step. The lack of any parts are likely to affect the correct implementation of product packaging design process. According to the requirements and practical experience of the product packaging design, we can divide the whole process into several aspects: research → concept → solutions → artistic expression → Inspection assess→ implementation.

1. Research
Product packaging design begins with the marketing research, learn more about the product and related information in details, investigation analysis is the starting point of the design. As the saying goes there is no investigation, no right to speak, make it further without detailed survey analysis and research there's no correct understanding and judgment. The packaging need to show the performance of the product characteristics and to follow the brand and positioning of goods, all those works must be base on related issues research in details, otherwise we will deviate from the direction. The type of goods, appearance and performance characteristics, marketing strategy, the end of the market situation, sales model, consumer groups, the basic situation (including age, level, income, occupation, gender, etc.), and the situation of the same products, design trend etc., all those information resources are necessary, and they are also an important prerequisite for the formation of the design concept. In addition, the breadth and depth of the research determines the accuracy of our understanding and judgment, it directly affect the quality of our design concept.

2. Concept
The Concept is based on the research and detailed analysis to generate a series of orderly, organized with clearly goals ideas, It's a thinking process performance from shallow to deep, coarse to fine, from fuzzy to clear, evolving from concrete to abstract. The formation of the concept is both the beginning of the design theme and method throughout the entire packaging design process. Research can be seen as that the best way to provide for concept formation.

3. Solutions
In fact, since the design concept has been resolved problems on themes and methods, specific solutions implementation of the product packaging design will be a matter of course. Only this solution will be more concrete and closer to the practical problems of operation. the form of packaging, overall style, font, color orientation and organizational arrangements are the necessary means on the contents of the solution. A considerable portion of students do not attach importance to the development of the solution process and take the computer as a unique tool for the product packaging design, which is a practice should not be advocated.

4. Artistic Expression
Expression is a way to show with obvious emotional tendencies. Emotional factors become more prominent in the expression of artistic creation. And the expression of this art is more emphasis on the effectiveness of thinking, and therefore more intelligent. All the relevant design issues in front of us can be achieved through the expression finally, so the expression has become an important part of the product packaging design. The artistic expression is a specialized kind of knowledge, its scope and depth need for specialized study.

(1) Concise, easy for understanding
The product packaging has the function to convey product information, but due to many objective conditions, in order to have a certain degree of market competitiveness, the product packaging is necessary to find ways to attract public attention. Concise expression has a great benefit in improving the recognition degree of attention. It requires that the product packaging design to be more concise when dealing with graphics performance and text messages. Too much content not only lose the focus, also cause the information vague, and even resentment among consumers.

(2) Communication
The product packaging design should pay attention to communication with consumers. In fact, the feelings of the human is exceptionally rich, but take advantage of a lot of feelings overlapping psychological phenomenon to describe a feeling through another way can achieve memorable results. It could make abstract image more vivid for better understood; it also could evoke rich association by people. This requires the designer has the ability of the perspicacious and observation to embed emotional positioning really "fixed" in the hearts of the audience.

5. Inspection Assess
Good product packaging design solution should to achieve marketing sales, it need to evaluate existing programs to determine the effectiveness of the solution. First of all, we should be clear that achieve marketing sales is basis points to evaluate the product packaging design because the significance of product packaging is conducive to the sale of goods. Second, it should be to evaluate from the perspective of the service, such as convenience etc.. Another thing is to convey information and artistic expression accurately and appropriately. Finally, it is the feasibility of implementation evaluation.

6. Implementation
The manufacturing of product packaging has lots of processes, each aspect should not be underestimated. In order to ensure the smooth implementation of the packaging production the designers must be well aware of the packaging production process and related requirements. It includes prepress files, step and repeat, template making, printing, postpress etc.. Each process has its own technical and requirements, any slight error would lead to the failure of the entire production process. Therefore, the product packaging designer not only need to do the design work well, but also need to know the production process engineering technology and management, only with such a wide range of knowledge and skills, we are able to become a professional product packaging designer.