The Rise of China’s Packaging Industry

　　With the development of domestic economy, the paper development faces great opportunities and challenges.In terms of market competition, the quantity of paper enterprises are more and more, the market is facing the imbalance of supply and demand, the paper industry have further strong demand for shuffling, but some paper market is full of development pep, and can guide them through shuffling and further strengthen the competitiveness of the core competitiveness is information technology.

1,Packmage---The packaging structure design software

　　Packaging design software is the new technology for the future development of packaging and printing industries. Packaging and printing enterprise in choosing a suitable software for their own, don't just rely on software developers publicity, but through actual production test and application of the test. At the same time, to fully understand their needs, not blindly pursue low price, choose a suitable and efficient and reliable software is the most important thing, is the key to through the new technology to improve its production capacity, product quality.

　　Packmage was launched in 2009. It also contains a box type library, box type design function and the 3D screen proofing function. Software interface is concise, the function button is clear, can meet the needs of the many domestic enterprises in terms of price, suitable for domestic packaging design company.

2 , The rise of packaging concept

　　(1)The concept of consumption has important influence on packaging design.

　　As people life rhythm speeding up, time and efficiency have become the most important factors, more requirements in terms of commodity packaging reflects the convenience and simplicity. Especially in food, a large number of semi-finished products, frozen food, cooked food, microwave food emerges to adapt to the changes of people's life.

　　(2)Marketing development will also change the idea of packaging design

　　In the fierce market competition, due to the progress of technology and market gradually standardized, consumers on product quality alone is not easy to separate high and low, in this case, take what to persuade consumers? Must find the personality of his goods, that is the difference with others, or to create the difference between the paperback wireless gum line installed capacity, namely to find the selling point of goods.

　　(3) The technical requirements for packaging design of new products with new challenges

　　With human civilization and the progress of science and technology, the new product have emerged in endlessly, involved areas of more and more new products are new areas before we don't have involved in, such as microelectronics, superconductor, biological gene products, nano products, etc.

　　How to protect and preserve these products, how to let them safely into the circulation field, how can we succeed in the business sales. These new tasks have promoted the constant updating and progress in aspects of the packaging structure, new materials, visual transmission, so as to adapt to new products and the needs of the times.